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Private Trainer Outreach Template

Use for independent soccer trainers who work 1-on-1 or small groups with paying clients.

Best send time: Tuesday to Thursday, 9 to 11 AM recipient's local time Revenue model: Trainer upcharges clients for Game1 testing; Game1 keeps the upcharge margin. Trainer differentiates their offering with zero cost to them.

Subject: Add objective data to your training sessions

Hey [Trainer Name],

[PERSONALIZATION: reference their social media content, a client's result, their training style, local area, etc.]

Most trainers rely on feel to track player progress. Game1 lets you add hard data (speed, agility, technical skills, game impact) with predictive modeling that accounts for growth and biological maturity.

You offer testing as an add-on to your clients. They get a personalized development profile. You stand out from every other trainer in the area.

Interested in a quick call to see how it works?

Best, Shane de Flores Stanford '25, San Jose Earthquakes II

Follow-Up Sequence

Day 3 to 4 (email): Hey [Name], following up. Here's a [sample player report] showing what your clients would receive. Happy to walk through the economics too.

Day 7 to 8 (different channel: Instagram DM, text, or LinkedIn): Hey [Name], Shane here. Sent you an email about adding data-driven testing to your training. Thought I'd reach out here if you're interested.

Day 14 (email): [Name], one more thought: happy to run a free demo session with a few of your players so you can see the data and client reaction firsthand. No strings.

Day 21 (final email): [Name], last note from me. If timing isn't right, totally get it. Whenever you want to explore adding player data to your offering, I'm around.

Multi-Channel Notes

  • Most trainers are active on Instagram, so follow and engage with their content before emailing
  • Many trainers list their email on IG or personal websites
  • Trainers talk to each other, so one happy trainer can open a whole local network