Shane's Writing Style Guide

Rules

• No en dashes or em dashes. Use commas, periods, or restructure the sentence.
• No emojis in outreach or professional communication.
• Concise but complete. Don't cut detail, just cut fluff.
• Bullet points only when they genuinely improve readability or emphasize a point. Not by default.
• Tone: direct, professional, confident. Not salesy. Not overly formal.